Website Upgrade Recommendation Templates

Recommend Improvements to the Website

This email should be used when a business has a good campaign running, the website is getting traffic,  but they aren’t getting any new business.

Either the website is terrible (use the new website email not this one) or the website could use some improvements (use this email).

Subject:
We Recommend Looking at Making Some Improvements to Your Website

Hi [Name],

We’re seeing encouraging signs from your radio campaign — your website traffic has increased, which tells us people are responding to the advertising and looking you up online.

However, while more people are visiting the website, the number of enquiries or conversions isn’t increasing at the same rate. This usually indicates that the advertising is doing its job, but the website may be making it harder for visitors to take the next step.

Common reasons this can happen include:

  • Calls-to-action not being clear or prominent enough
  • Contact or enquiry forms being difficult to find or complete
  • The key offer or message not standing out quickly
  • The website not being optimised for mobile users
  • Slow page load times or usability issues
  • The good news is that these are typically fixable with small, targeted improvements. Enhancing the website experience can help convert more of that existing traffic into enquiries, allowing you to get more value from the radio campaign without increasing ad spend.

If you’d like, we can review your website and provide practical recommendations to help improve conversion performance and better support your radio advertising.

Please let us know how you’d like to proceed, and we’re happy to assist.

New Website Recommendation

Please use this email when the businesses website is very poor, or non existent.

Subject:
A New Website Will Help You Get More Value from Your Radio Campaign

Hi [Name],

Your radio campaign is clearly generating interest — we can see an increase in people visiting your website after hearing your ads, which is a strong positive signal.

What we’re finding, however, is that the current website isn’t converting as many of those visitors into enquiries as it could. In many cases, this comes down to the website itself rather than the advertising. When a site is outdated, difficult to use on mobile, or unclear in its messaging, potential customers often leave without taking action.

A modern, conversion-focused website can significantly improve the results of your radio campaign by:

  • Making it easier for visitors to contact you
  • Clearly highlighting your services and key offers
  • Building trust through clear messaging and structure
  • Providing a better experience on mobile devices
  • Turning more of your existing traffic into enquiries

By improving the website, you’re not increasing ad spend, you’re increasing the return on the advertising you’re already running.

If you’d like, we can organise a review and outline what a new or improved website could look like and how it would better support your radio campaign.

Please let us know if you’d like to explore this further.